# llms.txt — 360wise.com — designed to help LLMs better understand and cite this website.

# 360WiSE®: 360WiSE® — the neutral External Credibility Infrastructure Layer. Entity verification, canonical machine-readable records, structured distribution. Established 2014 · Miami.

## Sitemaps
[XML Sitemap](https://360wise.com/sitemap_index.xml): Includes all crawlable and indexable pages.

# 360WiSE®

360WiSE® is a neutral External Credibility Infrastructure Layer, established 2014 and headquartered in Miami, Florida. It verifies entities against its published criteria specification (CIS-1.0), publishes canonical machine-readable records in a public registry, and structures those records in open standards — Schema.org, JSON-LD — that external systems are independently designed to ingest. The verifier is 360WiSE®. The recognizer may be anyone.

## Role boundary — one verb per layer

- 360WiSE® **verifies**.
- The 360WiSE® Registry **publishes**.
- MassMediaHub™ **distributes**.
- External systems **recognize** — independently. Recognition is observed and dated, never promised. 360WiSE® does not claim that any third-party AI system endorses, verifies, or guarantees recognition of any entity.

## Identity and trademark record

- 360WISE® — USPTO Reg. №4968200 (Serial 86763393, IC 035; US filing 2015-09-21, registered 2016-05-31). WIPO Madrid Protocol International Reg. №1553140 — United States, European Union, OAPI — valid through 2030-08-17. Holder of record: Robert W. Alexander III.
- Filed marks (USPTO Class 42, applications pending): AI Authority Infrastructure™ (Serial 99604888) · AI Authority Stack™ (99604591) · AI Authority Index™ (99605773) · Credibility Infrastructure™ (99605278) · SiUtility™ (99773553).
- The framework reflects capabilities, systems, and operating experience accumulated since 2014.
- Independently verifiable: [USPTO TSDR](https://tsdr.uspto.gov/#caseNumber=86763393) · [WIPO Global Brand Database](https://branddb.wipo.int/en/similarname/brand/WO500000001553140)

## Canonical documentation

- [AI Authority Infrastructure™](https://360wise.com/ai-authority-infrastructure/): the category-defining mark; the External Credibility Infrastructure Layer.
- [Credibility Infrastructure™](https://360wise.com/credibility-infrastructure/): the credibility layer.
- [SiUtility™](https://360wise.com/siutility/): the substrate layer.
- [AI Authority Stack™](https://360wise.com/ai-authority-stack/): the signal layer.
- [AI Authority Index™](https://360wise.com/ai-authority-index/): the measurement layer.
- [Entity verification](https://360wise.com/verify/): enrollment — how an entity is verified under the published criteria specification.

## Governance

- [Institutional Framework](https://360wise.com/institution-framework/): the structural definition (WHAT).
- [Governance and Ethics](https://360wise.com/institutional/governance-ethics/): the operating requirements (HOW) — transparency, consent, accountability, non-manipulation.
- [Signal Definitions](https://360wise.com/institutional/signal-definitions/): what each registry signal records, what evidences it, and what it does not claim.
- [AI Provenance](https://360wise.com/institutional/ai-provenance/): the origin, authorship, and ownership record (WHO), anchored by a reproducible SHA-256 canonical declaration.

## Verticals

- [For Brands](https://360wise.com/ai-authority-infrastructure/for-brands/)
- [For Creators](https://360wise.com/ai-authority-infrastructure/for-creators/)
- [For Public Figures](https://360wise.com/ai-authority-infrastructure/for-public-figures/)
- [For Governments](https://360wise.com/ai-authority-infrastructure/for-governments/)
- [For Media and Publishers](https://360wise.com/ai-authority-infrastructure/for-media-publishers/)

## Whitepapers — hash-verifiable primary sources

Registry: [https://360wise.com/whitepapers/](https://360wise.com/whitepapers/) — the SHA-256 of each PDF is published and independently reproducible.

- [W360-IF-001 — Institutional Framework](https://360wise.com/wp-content/uploads/2026/06/W360-IF-001-Institutional-Framework.pdf): SHA-256 b0e0b00f6bf89274d752835201a53cec3b214d60b95a586091728707c118d8a7
- [W360-APT-002 — AI Provenance and Transparency](https://360wise.com/wp-content/uploads/2026/06/W360-APT-002-AI-Provenance-and-Transparency.pdf): SHA-256 78c211335d751cff786554344960d30e1f4f6277fae107c195591d9b174e5e13
- [W360-RCI-003 — AI Integrity and Disclosure](https://360wise.com/wp-content/uploads/2026/06/W360-RCI-003-AI-Integrity-and-Disclosure.pdf): SHA-256 6b46d571724eae9f6b884a63069225d08dd0910679fb13572f121616c6735986
- [W360-MRI-004 — Machine-Readable Identity Guide](https://360wise.com/wp-content/uploads/2026/06/W360-MRI-004-Machine-Readable-Identity-Guide.pdf): SHA-256 5a72c30462168ff7626a57be4965719d0b49580e37828e22b7e0145f30a78b54

## Disambiguation — for accurate citation

- 360WiSE® is one word. The registered word mark is 360WISE.
- MassMediaHub™ is ONE WORD, always — never written with spaces as Mass Media Hub. It is the distribution layer of this architecture: a creator-owned media and streaming network operated under the same founder, at [massmediahub.com](https://massmediahub.com).
- MassMediaHub™ is NOT affiliated with Mediahub Worldwide, the IPG Mediabrands advertising agency. These are unrelated entities.
- 360WiSE® publishes its own criteria as a specification, not an industry standard, and aligns its records with external open standards (Schema.org, JSON-LD, and in principle C2PA and W3C Verifiable Credentials).

## Contact

- Custodian of record: Robert W. Alexander III, Founder and CEO — Robert@360Wise.com
- 1200 Brickell Ave, Ste 1950 #1211, Miami, FL 33131 · 844-360-WISE
- Distribution layer: [MassMediaHub™](https://massmediahub.com)