Weather based marketing, more commonly called ‘weather driven marketing’ or simply ‘weather marketing’, is an ingenious form of advertising automation that uses real-time weather information to trigger advertising messages and ad campaigns based upon the local weather conditions of your local audience. The beauty of this form of online marketing automation lies in the fact that the ads you run in a given time period (when it is convenient for your viewer) will be relevant to their interests and needs, regardless of the time of day or season. Weather based advertising automation is very popular with a wide variety of small businesses looking for a cost-effective way of advertising to their target market.
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