Apple TV+ just changed its name for ‘a vibrant new identity’ through … subtraction

If may be hard to remember now — through the haze of five-plus years since the start of the COVID-19 pandemic — but Apple TV+ launched in 2019.

The streaming service started with series like “The Morning Show,” “Dickinson,” “See” and “For All Mankind.”

Now, nearly six years later, Apple TV+ is changing its name.

Slightly.

The streamer is dropping that mark so ubiquitous in other streaming services like Disney+, Paramount+, Discovery+ and AMC+.

It’s subtracting the plus.

The streaming service, now called Apple TV, announced the change Monday at the bottom of a press release about something else — the December streaming debut of the movie “F1.”

“Apple TV+ is now simply Apple TV, with a vibrant new identity,” the streamer said in the release.

Apparently, nixing the plus increases vibrancy. (It usually works the other way around if you’re adjusting a screen display.)

Anyway, as of this writing, “Apple TV+” is still visible on the streamer’s landing page.

The name change follows another recent streaming switcheroo from HBO Max, formerly known as Max … formerly known as HBO Max.

Of course, Apple TV+ is distinct from the Apple TV app, though they now share the same name.

The streamer is home to popular Emmy-winning shows like “Severance” — which films in New Jersey — “Ted Lasso” and “Slow Horses.”