Celsius energy drink cans mistakenly contain vodka seltzer in High Noon recall posted by the FDA

 

​High Noon has recalled certain shipments of 12-packs due to a potentially serious labeling error. The packs of High Noon alcoholic drinks include cans that were labeled as Celsius energy drinks but in fact contain vodka seltzer, according to a recall notice posted this week by the Food and Drug Administration (FDA).

There are obviously quite a few problems with an energy drink containing vodka, the least of which is that most people would agree that these beverages are meant for different times of the day. The recall applies to High Noon “Beach Variety” 12-packs shipped between July 21 and July 23, many of which contain cans that were labeled Celsius Astro Vibe energy drink, Sparkling Blue Razz edition. The labeling error could lead to an adult or a child unknowingly imbibing an alcoholic beverage.

According to the FDA, consumers should check their individual Celsius cans to make sure they don’t contain lot codes “L CCB 02JL25 2:55” to “L CCB 02JL25 3:11.”

While the two brands are not owned by the same company—High Noon is owned by E. & J. Gallo and Celsius is owned by Celsius Holdings (which has a distribution deal with PepsiCo, a significant investor)—the mix-up happened at a packaging supply facility that works with both brands.

“The recall was initiated after High Noon discovered that a shared packaging supplier mistakenly shipped empty Celsius cans to High Noon,” the notice explains. 

The product was shipped to eight states:

Florida

Michigan

New York

Ohio

Oklahoma

South Carolina

Virginia

Wisconsin

Reached for comment, a representative from E. & J. Gallo referred Fast Company to a press release and explained that the recall is limited to products from two production lots. However, the representative could not provide the exact number of impacted cases and cans.

“We are working with the FDA, retailers, and distributors to proactively manage the recall to ensure the safety and well-being of our consumers,” E. & J. Gallo said in a statement.

A representative for Celsius did not immediately respond to a request for comment.

Both the FDA notice and the press release shared images of the impacted Celsius cans, which have silver lids, as opposed to their normal black lids. While no illnesses or adverse events have been reported, High Noon is advising consumers to dispose of these specific 12-packs of mislabeled Celsius cans. 

For refunds and more information on next steps, customers can contact consumerrelations@highnoonvodka.com.