Stanley Kirk Burrell, better known by his stage name MC Hammer, is an American rapper, dancer, record producer and entrepreneur who had his greatest commercial success and popularity from the late 1980s until the early 1990s.
A multi-award winner, M.C. Hammer is considered a "forefather/pioneer" and innovator of pop-rap (incorporating elements of freestyle music) and is the first hip hop artist to achieve diamond status for an album. BET ranked Hammer as the No. 7 "Best Dancer Of All Time". Vibe's "The Best Rapper Ever Tournament" declared him the 17th favorite of all-time during the first round. Hammer's popularity and success waned beginning in the mid-nineties when he was labeled a sellout by the changing landscape of hip-hop music.
With over 2.6 million Twitter followers in 2010, his contribution to social media and as a co-founder of his own Internet businesses (such as DanceJam.com), Hammer was announced as the recipient of the first Gravity Summit Social Media Marketer of the Year Award. The award was presented to him at the 3rd Annual Gravity Summit on February 22, 2011 at the UCLA Covel Commons.