Digital Influencers Marketing for Exceptional Results Brand experiences vary in strength and intensity; that is, some brand experiences are stronger or more intense than others. As with product experiences, brand experiences also vary in valence; that is, some are more positive than others, and some experiences may even be negative. Moreover, some brand experiences occur spontaneously without much reflection and are short-lived; others occur more deliberately and last longer. Over time, these long-lasting brand experiences, stored in consumer memory, should affect consumer satisfaction and loyalty. Consumption Experience Experiences also occur when consumers consume and use products. Consumption experiences are multidimensional and include hedonic dimensions, such as feelings, fantasies, and fun (Holbrook and Hirschman 1982). Much of the interpretive research on consumption experiences has analyzed hedonic goals that occur during and after the consumption of, for example, museums, river rafting, baseball, and skydiving (Arnould and Price 1993; Celsi, Rose, and Leigh 1993; Holt 1995; Joy and Sherry 2003). In summary, experiences arise in a variety of settings. Most experiences occur directly when consumers shop, buy, and consume products. Experiences can also occur indirectly—for example, when consumers are exposed to advertising and marketing communications, including Web sites. Online media can be segmented into three media types; paid for, owned and earned media. Influencers generally engage and promote brands online through eWOM, classifying this type of media exposure as paid for media because the brand is benefiting from online peer to peer communication based off similar interests in the social network sphere. Although this channel is commercialised, it is interesting to note that consumers perceive influencer marketing as earned media because the influencer is sharing their opinions and personal experiences with the ‘reviewed’ brand or product!
Free SOCIAL MEDIA consultation
HOW TO WORK WITH SOCIAL MEDIA INFLUENCERS Social media Influencer Marketing is simply advertising that works with popular brands to bring attention to their niche audience. The idea has been around for some time, but only recently has it taken off as many brands realize that social media influencers can reach an incredibly large audience. The key, however, is finding a way to create relationships with popular influencers. There are quite a few ways that influencers can gain exposure through their networks and the Internet. One of these ways is by becoming an employee of a company. If you have a huge list of people on the social media sites and have a strong reputation as someone who can provide useful information, then you may want to consider getting yourself an employee position at one of the popular platforms. Let us make things easier for you through our influencer marketing services.
Influence Brand Marketing The power of 360Wise Influence MarketingThere has been alot of research that reveals ten digital marketing tensions like digital revolution, customer insights, breakthrough, social media, online opportunity, price transparency, automated interactions, metrics, talent gap and organization..