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Amazon’s Prime Day sale officially kicks off Oct. 7, but that doesn’t mean you can’t get a fabulous TV upgrade at a great price. And not just on TVs. There are early deals rolling in on laptops, headphones, Apple products and more, too. If you see a model you like with the right size, specs and price, you can grab some new tech right now.

Amazon isn’t the only retailer offering discounts on TVs from major brands like Sony, TCL, Samsung and LG. Best Buy, Walmart and Woot are, too. We’ve gathered the best early offers below and will continue to update this page as new offers drop, so be sure to check back regularly.


This story is part of Amazon Prime Day, CNET’s guide to everything you need to know and how to find the best deals.

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Best Early October Prime Day TV deals

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Is October Prime Day the best time to buy TVs? 

Amazon’s October Prime Day event, also known as Prime Big Deal Days, isn’t the biggest TV sale of the year, but it does help that we’re in football season. Some significant savings are out there on select models, which we’ll highlight here. Some early deals are already available, and we expect more offers will drop as we get closer to Oct. 7. 

Additionally, some deals — particularly those outside of Amazon — will linger for a few days afterward. This event is a great time to invest in big-ticket items like TVs, so we’d lean toward getting your order in now if you see a model you like at a good price.

Which retailers offer the best October Prime Day TV deals?

You’re bound to get the best deals from Amazon. However, other retailers like Best Buy and Walmart are offering some excellent counter sales for Prime Day. You’ll also want to check out smaller online-only retailers like Adorama and B&H Photo, as they may be offering some under-the-radar bargains that aren’t being matched elsewhere.

What else is on sale for October Prime Day?

You can find a huge variety of deals across Amazon’s Prime Day sales and from other retailers as part of their counter sales. These include tons of top tech like TVs and laptops, including top brands like Apple and Anker. You’ll also find home goods and big-ticket items like mattresses. It’s also a good time to start holiday shopping. Check out our full roundup of all the best Prime Day deals available.

How we choose the best Prime Day deals

At CNET, we’ve covered shopping events for more than five years, including Black Friday, Prime Day, Memorial Day and countless others. We’ve become skilled at weeding out scams and superficial deals, so you get only the best offers.

When choosing television deals, we look for real discounts, quality reviews and remaining sale time. Our team of devoted experts has tested hundreds of TVs to ensure we’re bringing you the best of the best.

  • Real discounts mean exactly that. We look at the price history for that product to make sure no brands are inflating prices to make the discount seem more substantial than it is.
  • Quality reviews and testing are important for any product, but especially for TVs. If you’re unhappy the first time you turn it on, the discount wasn’t worthwhile. 
  • Remaining sale time is a huge part of our vetting process. If a deal seems like it will only be around for a short while or will only be available for the remaining stock, we’ll let you know upfront, so you don’t come back to the deal later only to be disappointed. 

How to keep up with the best Prime Day sales

There are a lot of ways to ensure you’re getting the latest scoop on Prime Day offers. The CNET Deals team covers all the best price drops, discounts and deals every day from across the web, highlighting the best offers. We’ll be tracking all the major retailer sales around October Prime Day and sharing the best promotions. 

There are plenty of ways to hear from us. One option is to bookmark CNET.com/deals to check out our latest coverage. You can also subscribe to our CNET Cheapskate newsletter for a daily digest of deals delivered to your inbox. Another great option is to sign up for CNET Deals text alerts for curated deals during major shopping events. Remember to add CNET as a preferred Google source on Chrome so you won’t miss any of CNET’s expert tech coverage. Our deals team continually scopes out the best available offers to help ensure the purchases you make all year round will be at the lowest price.