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By

Joy R. Lee

2025’s top Halloween ads—which campaigns stood out and spooky season trends

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

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Parker Herren

2025’s top Halloween ads—which campaigns stood out and spooky season trends
Agency Brief—Lockheed Martin consolidates creative and media with Gale

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Ewan Larkin

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Ad Age crossword puzzle—celebrity brand collabs

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AI ad of the week: Silverside learns a lesson with its AI-generated character Mr. Balzac for Manscaped

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Asa Hiken

AI ad of the week: Silverside learns a lesson with its AI-generated character Mr. Balzac for Manscaped