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Billy Ray Cyrus and Elizabeth Hurley have entered the next phase of their relationship: merchandising. A source reveals that the actress, 60, and the country crooner, 64, who met while shooting a 2022 Christmas movie and started dating earlier this year, believe they can hit pay dirt by launching a joint brand.

“Billy’s saying they should do a home line, starting with sexy bed sheets and matching his and her robes,” says the source. “Liz already has a successful bathing suit line, but she’s very keen to work with Billy, maybe on things they can model together.” (The couple shots she posts with the “Achy Breaky Heart” singer are popular with her 3.2 million Insta followers.)

While Billy “has tried all kinds of business ventures over the years,” including a marijuana brand in 2020, the source says “nothing has been the home run he’s wanted. He loves the good life and so does Liz, and he doesn’t have the cash flow to keep them in the style they both want. It makes sense to capitalize on the attention their romance is getting.”