Harness The Power of Social Media The impact and use of social media advertising has dramatically increased in recent times. With each individual, in particular baby boomers, being part of at least one online social networking network, it’s safe to assume that this new form of social marketing is social PR marketing. In simple terms, PR marketing is a method for the promotion and awareness of a company’s products or services. If you were marketing to a company demographic that was more likely to use social networking sites then PR marketing would be the way to go.
You see, with the increased use of the internet, especially within social networks, there are far more opportunities than ever to spread the word about your business. As the number of people that use these sites continues to grow, you can expect an exponential increase in your online exposure and recognition. What this does is help to establish your brand and reputation as an effective resource for your niche market. By creating a profile on an established platform you can increase your chances of getting noticed and become a trusted advisor, not just a company.
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