Rory McIlroy’s priorities have shifted. At this week’s DP World India Championship, the impact of those changes is materializing.

When LIV Golf arrived on the scene three years ago, McIlroy took up the mantle of PGA Tour spokesperson. He was front and center defending the PGA Tour in its moment of need. He worked to try to reshape the PGA Tour with Signature Events and mandatory appearances. But when the Framework Agreement between the PGA Tour and LIV was announced, McIlroy shifted his focus. He resigned his board seat, skipped Signature Events and even ditched a FedEx Cup Playoff stop to focus on playing a more global schedule.

McIlroy hoped pro golf would come together and form a more global tour that would send the sport’s stars around the world, and not just from Florida to California with the occasional stop in the U.K. But he clearly understands that the fractured world of pro golf isn’t going to magically reunify any time soon, so he’s taking it upon himself to go to all corners of the globe. He’s focusing on national opens, from Canada to Ireland and Australia, and playing where he wants, when he wants.

That brings us to this week’s inaugural DP World India Championship, where McIlroy touched down in India for the first time in his career. Now, McIlroy isn’t doing this for free. He understands his value and is getting an appearance fee, as are Tommy Fleetwood, Viktor Hovland, Shane Lowry, Ben Griffin and Luke Donald. But it would be unfair to assume he’s doing it just for the money. McIlroy has pledged to start playing a more global schedule and is starting to back that up. He recently cited tennis superstar Roger Federer as an inspiration to start taking his talents to places that don’t normally see him tee it up.

“I think India has a wonderful culture,” McIlroy said Wednesday about his first time in India. “I think the people are unbelievably welcoming and hospitable and gentle. … Golf has become quite a big sport in this country, but hopefully I can help it become even bigger.

“I’d love more people to watch golf. That would be amazing,” McIlroy said later about his long-term hope for golf’s growth worldwide. “But I would be more interested in getting more people to play the game, and I think when people play the game, then they learn and they can acknowledge what golf is, what it represents, and the sort of etiquette and the values that you need to adhere to when you play the game.”

Regardless of appearance fees, the special thing about what’s taking place in India this week is that this event has never happened before. The event was created out of thin air to give a golf-loving country a groundbreaking new event. The sponsorship for this event from DP World included a $4 million prize fund and a relationship that was integral to getting McIlroy and others to show up in a country starved for golf. The downstream impact of people watching Rory McIlroy hit a golf ball, Roger Federer swing a tennis racket or Steph Curry shoot a basketball is unquantifiable.

On Thursday, during the first round of the DP World India Championship, the crowds around McIlroy and Viktor Hovland showed the impact an event like this can have.

There were similar scenes at DLF Golf and Country Club when Bryson DeChambeau competed in the International Series India in January.

“Educate, entertain, inspire are my main three principles of why I play the game of golf,” DeChambeau said in January of his decision to play in India. “I think this is an amazing opportunity for all of golf to come together and see what India can truly produce for the world. And it’s a growing economy, it’s a growing population that need golf. There’s a lot more to come, so that’s why I’m here.”

Raj Khosla, president of Delhi Golf Club, has said that the McIlroy-headlined tournament is a “landmark moment” for Indian golf. The hope is that this event will continue to attract global stars and elevate golf in the world’s most populous country.

The scenes on Thursday and at DLF in January show the impact the world’s best can have when they break new ground. Rope lines packed to the gills as fans try to get a glimpse of the golf stars that have parachuted in. Thousands of eyeballs transfixed on players many probably never thought would peg it in their country. The impact isn’t felt just by those outside the ropes.

“It’s something I have dreamt a lot of times, watching Rory, Tommy on TV and thinking one day that I want to be playing next to them,” home favorite Dhruv Sheoran, who shot four under in Round 1 to beat McIlroy by a shot, said. “It’s a dream come true in a way. I couldn’t sleep at night thinking that I’m going to be playing alongside them, so it’s really surreal to be playing here.”