The company’s first move in sports came in 2014 with it paid $10,000 to place its logo on the back of fighter Tyron Woodley’s trunks. Courtesy of Dude Wipes

“We don’t take ourselves too seriously and that’s taken the taboo from the topic. We use a bit of bathroom humor and that authenticity has gotten us to where we are.”

— Dude Wipes co-founder Ryan Meegan