The UFC’s parent company is continuing its takeover.

On Friday, Endeavor agreed to acquire sports digital agency Mailman Group in a deal worth roughly $60 million, according to Sports Business. The deal is expected to be confirmed in the coming weeks.

Endeavor China — formed in 2016 as a joint venture with Tencent, Sequoia Capital, and FountainVest Partners — will operate Mailman. The acquisition was first planned in 2019 but was put on hold due to the global pandemic.

Launched in 1999, Mailman was an early pioneer for media and advertising in China through postcards but has since established an international footprint through its digital services for global sports organizations.

The Premier League’s Liverpool FC became Mailman’s first international client in 2009, and the company hasn’t looked back since.

It manages the NBA’s social media, driving growth outside the U.S. and developing long-term engagement strategies.
Raised $25 million in 2016 from Chinese investors Yao Capital, Kaixin Capital, and WeCapital.
Acquired Seven League in 2017 to provide consultancy and agency services to help leaders in sports build a global digital media business.
Last month, Endeavor raised $511 million in its IPO at a valuation of $10 billion, per Bloomberg. The company also held a private placement, bringing the total raised to $1.8 billion.

New England Patriots owner Robert Kraft and AC Milan owner Paul Singer were among the group of new investors.

Endeavor will report its first earnings results on June 2, 2021