Byte-Sized Brief

• Roku turns its screensaver into an interactive experience.

• “Live from Roku City” launches with new performances.

• The feature combines streaming and audience engagement.

Roku is transforming its well-known screensaver into something you can explore. The new “Live from Roku City” feature adds music, stories, and interactive events to the animated skyline that shows up on millions of TVs. The goal is to make the Roku interface a place where people spend more time and feel part of what they are watching.

The first event features Demi Lovato performing two songs on a virtual stage inside Roku City. Viewers can select different buildings to see the show, behind-the-scenes videos, photos, and Lovato’s personal streaming picks.

The Bottom Line

Roku has reimagined its screensaver as an entertainment space that brings performances and interactive elements directly into its platform.

Related: 13 Hidden Roku Channels That Are Actually Worth Watching

Read the original article on Lifewire